• Manajemen Merk Strategis (M)
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  • Course data
    General
    Announcements
    TM1. Introduction
    TM1
    TM2. Developing a Brand Strategy: Customer-Based Brand Equity and Brand Positioning (Bluebird)
    Tugas 1. CBBE
    TM2
    TM3. Developing a Brand Strategy: Brand Resonance and the Brand Value Chain (Telkomsel)
    Tugas 2. Resonance
    TM3
    TM4. Designing and Implementing Brand Marketing Programs: Choosing Brand Elements to Build Brand Equity (LEGO)
    Brand Elements
    TM4
    TM5. Designing and Implementing Brand Marketing Programs: Designing Marketing Programs to Build Brand Equity (Blue Bird)
    Brand Marketing Programs: Designing Marketing Programs to Build Brand Equity
    TM5
    TM6. Designing and Implementing Brand Marketing Programs:Integrating Marketing Communications to Build Brand Equity (Telkomsel)
    Designing and Implementing Brand Marketing Programs:Integrating Marketing Communications to Build Brand Equity
    TM6
    TM7. Designing and Implementing Brand Marketing Programs: Branding in the Digital Era (Lego)
    Designing and Implementing Brand Marketing Programs: Branding in the Digital Era
    TM7
    TM8. ETS-Leveraging Secondary Brand Associations to Build Brand Equity (insight)
    ETS
    TM8
    Minggu 9, Sabtu 25 Oktober 2025, jam 10.20-12.00. Program branding produk inovasi.
    Branding produk hilirisasi/inovasi.
    Minggu 10, Kamis 30 Oktober 2025, jam 18.30.20.20.
    Link zoom meeting
    Link submit Tugas 1
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    Manajemen Merk Strategis (M)
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    Course info

    1. Home
    2. Courses
    3. Institut Teknologi Sepuluh Nopember
    4. Magister
    5. Sekolah Interdisiplin Manajemen Teknologi
    6. S-2 MANAJEMEN TEKNOLOGI MANAJEMEN DESAIN INOVASI
    7. Semester Genap 2024/2025
    8. Semester Gasal 2025/2026
    9. Manajemen Merk Strategis (M)
    10. Summary

    Manajemen Merk Strategis (M)

    • Teacher: Bambang Iskandriawan
    • Teacher: Sabar

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    Sukolilo | Manyar | Tjokroaminoto
    Kampus Institut Teknologi
    Sepuluh Nopember Surabaya
    Phone: 031-5994251-54, 5947274, 5945472
    Fax: 031-5923465, 5947845

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