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Week 1 - Introduction
Week 2 - Show Your Startup Idea
[Submission] Task 1 - Digital Business Idea
Week 3 dan 4 - Digital Age, Smart Acquisition
Materi Kuliah: Studi Kasus dan Strategi Akuisisi Pelanggan
Materi Kuliah: Innovation meets the challenges in customer acquisition
Week 5 - Customer Acquisition Analytics & Growth Metrics
Materi Kuliah: Customer Acquisition Analytics & Growth Metrics
Studi Kasus: LinguaApp
Week 6 - Guest Lecture
Materi Kuliah Tamu
Week 7 - Customer Journey Mapping
Materi Kuliah: Customer Journey Map
Week 8 - 9: Observasi Lingkungan Riil
Submission: ETS - Observasi Lapangan
Week 10 - Presentasi ETS
Week 11 - 12: Social Media Marketing
Materi Kuliah: Social Media Marketing, Email Marketing dan Retargeting
Postest
Forum Refleksi: Analisis Hasil Diskusi dan Presentasi Kelompok
[Submission] PPT - Case Study Research on Social Media Marketing
Week 13-14: Mini Riset “Improving Your Digital Product with Social Media Marketing Insight”
AP_Progress_Mini_Riset
[SUBMISSION] Checklist
[SUBMISSION] Mini Riset
Week 15-16: Ujian Akhir
[Submission] EAS
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Panduan Dosen
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[Video] Panduan Membuat Video Asinkronus dengan Power Point
Panduan Mahasiswa
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Akuisisi Pelanggan (A)
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Institut Teknologi Sepuluh Nopember
Sarjana
Fakultas Teknologi Elektro dan Informatika Cerdas
S-1 INOVASI DIGITAL
Semester Gasal 2025/2026
Akuisisi Pelanggan (A)
Summary
Akuisisi Pelanggan (A)
Teacher:
Feby Artwodini Muqtadiroh