Perilaku Pelanggan & Branding (N)
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Pertemuan 1 - Managing Customer Perception and Expectation
Tools CB#1
Pertemuan 1 - Managing Customer Perception and Expectation
Pertemuan 1 - Target Market Persona Analysis
Pertemuan 2 - Customer experience blueprint
Tools - Group Activity
Materi - Customer Experience Blueprint
Submit - Group Activity CX
Pertemuan 3 - Case study Oberoi Hotels
Article Case Study Oberoi Hotels
Group Assignment - Case study Oberoi Hotels
Materi Case study - Oberoi Hotels
Materi (2) Oberoi Hotels - 2
Pertemuan 4 - Introduction to in-depth interview
Tools for Group Discussion - Introduction to in-depth interview
Materi 4 - Introduction to in-depth interviews
[Submission for group discussion] Only representative each group
Pertemuan 5 - Customer Community
Materi - Customer Community
Tools focus group discussion
Pertemuan 6 - Customer Loyalty Program
Materi 6 - Customer Loyalty Program
Tools - Customer Loyalty Program
Only representative
Pertemuan 7 - Case Study: Brand Activism Nike & Collin Kaepernick
Article Case - Brand Activism Nike & Collin Kaepernick
Tools - CB Brand Activism Nike & Collin Kaepernick
Materi
Mid-term Consumer Behavior and Branding
Instruksi dan Template PPT
Submit here
Pertemuan 8 - Introduction to brand management and brand equity
Materi
Pertemuan 9 - Brand Repositioning
Materi - Brand Repositioning
Pertemuan 10 - Brand Architecture Management
Materi
Pertemuan 11 - Marketing Communications: Brief Planning
Materi
Template brief Planning
Pertemuan 12 - marketing communications schedule planning and budgeting
Materi
Pertemuan 13 - How Chinese Retailers are Reinventing the Customer Journey
Article
Submit here
Pertemuan 14
Consumer Behavior Pearson (2019)
Final Examination
Instructions
Submit here
Next
Side panel
Panduan Dosen
Unduh PDF
[Video] Panduan Membuat Video Asinkronus dengan Power Point
Panduan Mahasiswa
Unduh PDF
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Perilaku Pelanggan & Branding (N)
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Institut Teknologi Sepuluh Nopember
Magister
Sekolah Interdisiplin Manajemen Teknologi
S-2 MANAJEMEN TEKNOLOGI TECHNOMARKETING
Semester Gasal 2023/2024
Perilaku Pelanggan & Branding (N)
Summary
Perilaku Pelanggan & Branding (N)
Teacher:
Jacob Silas Mussry
Teacher:
Jerry Dwi Trijoyo Purnomo