Strategi Pemasaran Digital (N)
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Pertemuan 1 - Introduction to Strategic Digital Marketing
Materi - Introduction to Strategic Digital Marketing
Pertemuan 2 - Digital Transformation
Materi - Digital Transformation
Pertemuan 3 - Brand Persona for tech Product
Pertemuan 3 - Brand Persona for Tech Product
Group Assignment#3
Pertemuan 4 - Case study: Digitalization at Siemens
Tools SDM#4 Digitalization at Siemens
Submission 4 - Case study: Digitalization at Siemens
Article case - Digitalization at Siemens
Materi - Case study: Digitalization at Siemens
Pertemuan 5 - Strategic Digital Marketing Planning
Materi - Strategic Digital Marketing Planning
Pertemuan 6 - Brand Story Communication
Materi - Brand Story Communication
Only Representative - Brand Communication
Pertemuan 7 - Social Media Strategy and Tactics
Materi - Social Media Strategy and Tactics
Mid-term Strategic Digital Marketing
Instruksi dan Template PPT
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Pertemuan 9 - Search Marketing and tactical approach
Materi - Search Marketing and Tactical Approach
Pertemuan 10 - Brand Story Communications
Materi
Pertemuan 11 - Online to Offline Marketing
Materi
Pertemuan 12 - Strategy in Remarketing
Materi
Group discussions
Pertemuan 13 - Digital Marketing Evaluation
Materi
Tools
Submit here
Pertemuan 14 - Case study digital marketing at HBS Online
Article Case
Tools - Digital Marketing at HBS
Materi
Pertemuan 15 - Tiktok's Rise to Global Markets
Article Case
Tools
Final Examination
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Panduan Dosen
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[Video] Panduan Membuat Video Asinkronus dengan Power Point
Panduan Mahasiswa
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Strategi Pemasaran Digital (N)
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Institut Teknologi Sepuluh Nopember
Magister
Sekolah Interdisiplin Manajemen Teknologi
S-2 MANAJEMEN TEKNOLOGI TECHNOMARKETING
Semester Gasal 2023/2024
Strategi Pemasaran Digital (N)
Summary
Strategi Pemasaran Digital (N)
Teacher:
Jacob Silas Mussry
Teacher:
Jerry Dwi Trijoyo Purnomo