Pemasaran Kreatif (N)
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Materi 1 - Introduction to ENMARK and CI-EL
Materi#1 Introduction to ENMARK and CI-EL
Materi 2 - The concept of creativity and productivity
Materi - The concept of Creativity and Productivity
Materi 3 - Creativity Based Promotion and Product Management
Materi - Creativity Based on Promotion and Product Management
Materi 4 - Case study: Netflix: will content be enough
Article - Case study: Netflix will content be enough
Materi - Presentation and Case study Netflix - will content be enough?
Materi 5 - Case study Chat GPT
Article Case Chat GPT
Materi - Chat GPT
Tools Article Chat GPT
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Materi 6 - Paradigm Innovation and Improvement
Materi - Paradigm of Innovation and Improvement
Tools - Paradigm Innovation and Improvement
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Materi 7 - Case of Innovation and profit margin
Artikel GOTO
Tools Diskusi
Mid-term Creative Marketing
Mid-term Creative Marketing
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Pertemuan#9 Rebuilding Business Model Canvas
Materi
Individual Assignment - Rebuilding Business Model Canvas
Pertemuan 10 - Entrepreneurship in monetize Innovation
Materi
Pertemuan 11 - Leadership in Marketing Activity
Materi
Materi Pak Rudy
Pertemuan 12 - Market Competition Analysis
Materi
Pertemuan 13 - Marketing Plan in Creative Campaign
Materi
Pertemuan 14 - Activity Marketing Battle plan
Individual Assignment
Pertemuan 15 - Crocs: Using Community-Centric Marketing to Make Ugly Iconic
Article
Final Examination
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Pemasaran Kreatif (N)
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Institut Teknologi Sepuluh Nopember
Magister
Sekolah Interdisiplin Manajemen Teknologi
S-2 MANAJEMEN TEKNOLOGI TECHNOMARKETING
Semester Gasal 2023/2024
Pemasaran Kreatif (N)
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Pemasaran Kreatif (N)
Teacher:
Jacob Silas Mussry
Teacher:
Jerry Dwi Trijoyo Purnomo