• Marketing Teknologi (N)
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    Pertemuan 1 - Introduction to Marketing Management
    Introduction to Marketing Management
    Pertemuan 2 - Analyzing Business Landscape for Tech Product
    Analyzing Business Landscape for Tech Product
    Pertemuan 3 - Arsitektur Pemasaran (Segmentation, Positioning, and Targeting)
    Arsitektur Pemasaran STP
    Pertemuan 4 - Arsitektur Pemasaran II (Differentiation, Marketing Mix, and Selling)
    Arsitektur Pemasaran (Differentiation, Marketing Mix, and Selling)
    Pertemuan 5 - Value Development for Tech Products (Brand, Service, and Process)
    Value Development for Tech Products (Brand, Service, and Process)
    Pertemuan 6 - Integrated Marketing Communication
    Integrated Marketing Communication
    Pertemuan 7 - How to Design an AI Marketing Strategy
    How to Design an AI Marketing Strategy
    Deck_How to Design an AI Marketing Strategy
    Midterm and Final Exam Technomarketing
    Case Study: Bus Uncle Chatbot
    Guide Midterm and Final Exam Technomarketing
    Midterm and Final Exam Technomarketing
    Pertemuan 9 - Marketing 4.0
    Marketing 4.0
    Pertemuan 10 - Case Study: Dove and Real Beauty
    Group Activity - Case Study: Dove and Real Beauty
    Case study: Dove and Real Beauty
    Pertemuan 11 - Marketing 5.0
    Marketing 5.0
    Pertemuan 12 - Case study voice war Hey Google vs Siri vs Alexa
    Assignment - Case study voice war Hey Google vs Siri vs Alexa
    Pertemuan 12 - Case study voice war hey google vs siri vs alexa
    Pertemuan 13 - Contextual Marketing
    Pertemuan 13 - Contextual marketing
    Group discussion - Contextual marketing
    Pertemuan 14 - Case study verily life sciences
    Group assignment - case study verily life sciences
    Deck PPT - Case study verily life sciences
    Article - Case study verily life sciences
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    Marketing Teknologi (N)
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    3. Institut Teknologi Sepuluh Nopember
    4. Magister
    5. Sekolah Interdisiplin Manajemen Teknologi
    6. S-2 MANAJEMEN TEKNOLOGI TECHNOMARKETING
    7. Semester Genap 2022/2023
    8. Marketing Teknologi (N)
    9. Summary

    Marketing Teknologi (N)

    • Teacher: Jacob Silas Mussry
    • Teacher: Jerry Dwi Trijoyo Purnomo

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    Sukolilo | Manyar | Tjokroaminoto
    Kampus Institut Teknologi
    Sepuluh Nopember Surabaya
    Phone: 031-5994251-54, 5947274, 5945472
    Fax: 031-5923465, 5947845

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