• Perilaku Konsumen (I)
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  • Course data
    General
    Announcements
    Course Outline
    Week 1
    Introduction to Course Outine
    Section 2
    Segmentation
    Section 3
    Consumer behavior for luxury products
    Section 4
    Consumer Perception
    Section 5
    Customer Learning
    Section 6
    Consumer Attitude Formation and Change
    Section 7
    Reference Group, Family, and Social Class
    Section 8
    Final Assignment - 1st Progress Submission
    Section 9
    Influence of Culture on Consumer Behavior
    Section 10
    Subcultures and Consumer Behavior
    Section 11
    CROSS CULTURAL CONSUMER BEHAVIOR:
    Section 12
    Final Assignment Paper Submission
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    Perilaku Konsumen (I)
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    1. Home
    2. Courses
    3. Institut Teknologi Sepuluh Nopember
    4. Sarjana
    5. Fakultas Desain Kreatif dan Bisnis Digital
    6. S-1 MANAJEMEN BISNIS KELAS INTERNASIONAL
    7. Semester Genap 2022/2023
    8. Perilaku Konsumen (I)
    9. Summary

    Perilaku Konsumen (I)

    • Teacher: Bahalwan Apriyansyah
    • Teacher: Prahardika Prihananto
    • Teacher: ROCHELLE TRIXIE SILALAHI

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    Sukolilo | Manyar | Tjokroaminoto
    Kampus Institut Teknologi
    Sepuluh Nopember Surabaya
    Phone: 031-5994251-54, 5947274, 5945472
    Fax: 031-5923465, 5947845

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