• Perilaku Konsumen (P)
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  • Course data
    Course Description
    Announcements
    Course Outline
    Course Outline and Intro to Consumer Behavior
    Course Outline and Intro to Consumer Behavior
    What is Consumer Behavior
    Market Segmentation and Real-Time Bidding
    Week 2 - Market Segmentation and Real-Time Bidding
    Week 2 - Market Segmentation and Real-Time Bidding
    Mindmap
    Weekly Presentation - Market Segmentation
    How Does Real-Time Bidding Work?
    Consumer Motivation and Personality
    Consumer Motivation
    Mindmap
    Weekly Presentation - Consumer Motivation
    Consumer Motivation and Personality
    Consumer Perception and Positioning
    Consumer Perception and Positioning
    Consumer Perception
    Weekly Presentation - Consumer Perception
    Mindmap
    Consumer Perception and Positioning - Exercise
    Brand Positioning
    Consumer Learning
    Consumer Learning
    Consumer Learning
    Weekly Presentation - Consumer Learning
    Mindmap
    Consumer Attitude Formation and Change
    Consumer Attitude Formation and Change
    Weekly Presentation - Consumer Attitude Formation and Change
    Mindmap
    Consumer Attitude Formation and Change
    Quiz
    Quiz
    Midterm
    Midterm Question
    Midterm Submission
    Family and Its Social Standing
    Presentation
    Weekly Mindmap
    The Family and Its Social Standing
    Culture and Consumer Behavior
    Weekly Presentation - Culture and Behavior
    Weekly Mindmap
    Culture and Consumer Behavior
    Review and Discussion
    Culture on Consumer Behavior
    Cross-Cultural Consumer Behavior: An International Perspective
    Cross-Cultural Consumer Behavior: An International Perspective
    Weekly Mindmap
    Weekly Presentation - Cross-Cultural
    Cross-Cultural Consumer Behavior: An International Perspective
    Section 12
    Final Assignment
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    Perilaku Konsumen (P)
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    Course info

    1. Home
    2. Courses
    3. Institut Teknologi Sepuluh Nopember
    4. Sarjana
    5. Fakultas Desain Kreatif dan Bisnis Digital
    6. S-1 MANAJEMEN BISNIS KELAS INTERNASIONAL
    7. Semester Genap 2021/2022
    8. Perilaku Konsumen (P)
    9. Summary

    Perilaku Konsumen (P)

    • Teacher: Eva Riska Permatasari
    • Teacher: Nabila Silmina Hakim

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    Sukolilo | Manyar | Tjokroaminoto
    Kampus Institut Teknologi
    Sepuluh Nopember Surabaya
    Phone: 031-5994251-54, 5947274, 5945472
    Fax: 031-5923465, 5947845

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